Forgive the uncharacteristic candour for a minute.
As much as NAB is an exciting week for all us Gearheads, the weeks and months following always stir up mixed emotions for “big picture” folks like me.
No other word but “hyperbole” sums up the chatter following such a massive number of announcements from a wide variety of manufacturers with varying track records of delivering on their promises.
I’ve gotten into some heated discussions on web forums lately based on a whole bunch of folks making half baked plans around just-announced technology that we frankly don’t know when we can reasonably expect to see working retail models of shipping. As well, one manufacturer in particular is making all sorts of announcements around “revolutionizing” live video production with new technology.
The grey-hairs in one booth (a VERY prominent manufacturer of pro and broadcast level solutions for integrating and interfacing) and I had an awkward chuckle – so they have announced “X” without ANY infrastructure support? What is maximum cable length? How do we convert to it?
A word of caution for those who are reading this who are in the business of hiring folks like me or companies who do what I do:
There are a lot of claims out there right now being made by people that frankly have no idea what they are talking about. A great number of people (more than I have seen since “digital” was the buzz word back in 1999) are making plans to try to sell you on the new technology without any consideration of how it will interface with projectors and other displays.
I live in Vancouver – we are pretty well supplied in terms of A/V devices but let me share this: there are VERY few 4k projectors in this town, especially in the conference and convention service market.
Do your research.
Listen to the cranky old guys telling you it’s a bad idea to rush into new technology. Tried-and-true trumps experimental every time. The buy-in on the new technology is frankly LESS than my next anticipated expenditure on older stable technology. If it costs less, why am I holding off? Why am I not jumping on this bandwagon? Why am I looking at spending MORE money for less resolution?
Simple: my reputation is dependent on the satisfaction of my client. Strangely, I like it when stuff works.
Thus endeth the sermon.
Now if you don’t mind, there are some kids on my lawn I need to go yell at…
Thanks for reading.