This year, as expected, much of the hype at the National Association of Broadcasters Convention and Trade Show in las Vegas was around 4k and UltraHD (UHD). As well, the gimbal stabilization representation was significant as were the knockoff manufacturers.
This is the Year of 4k, in my not so humble opinion, depending on where you live and do business. Much like 2007 was the Year of HD, if you aren’t at least exploring shooting in 4k, you are likely to get left behind by your competition IF you don’t have a seriously locked down client base that knows and trusts you and your advice.
The interesting thing is finding out which manufacturers have fumbled the ball on 4k and UHD.
The Internet Fan Boy Hype Machine is already in full swing around any number of cameras that were announced at NAB that are at this point still vapourware. If I hear the words “game changer” one more time this week I may end up incarcerated for manslaughter.
“Old Man Moment” Warning: if you are 23 years old and this is your first NAB, your opinion of The Game doesn’t matter to me. Your ability to decide based on a fancy floor display what will change the industry is zero.
However, these hype mongers are the ones who “speak” loudest and most often on Internet forums and in casual conversation with potential clients, some of whom are my potential clients and existing clients. They ARE influencing the market.
The lines between video production and filmstyle production are blurring but in some cases they shouldn’t be. In this day and age, best practices be damned! “Cinematographers” are pitching their clients and prospects not on the right tool for the job but on the tool they have purchased or want to play with. I’m seeing way too many digital cinema cameras and dSLRs in event scenarios where they are absolutely the wrong tool for the job.
On the upside, I saw dramatic improvements in some product lines (I’ll be writing an update on the Dracast LED light panels based on what I saw on the show floor) and some really innovative solutions being shown.
I’ll try to wade through this morass in a couple of posts shortly. For now, I’m going to try to rehydrate after 4 days in the desert.
Thanks for reading!